Selena Gomez unveils the 'Find Comfort' collection, the latest addition to her Rare Beauty line, featuring a range of products designed to promote self-care and mental well-being.
aunched in 2020, Rare Beauty is more than just a celebrity-funded beauty brand; it has established itself as a platform for advocating mental health awareness. Gomez's vision for Rare Beauty transcends the aesthetic appeal of makeup; it's centered on breaking down unrealistic standards of perfection and promoting self-acceptance and mental well-being.
Expanding her vision, today, December 11, Selena Gomez introduces a new chapter in her self-love journey with the latest addition to Rare Beauty: the 'Find Comfort' 4-product range.
Body & Hair Fragrance Mist ($28): An uplifting fragrance mist with notes of sparkling lemon zest, jasmine, and cashmere wood, designed to leave skin and hair feeling fresh, soft, and hydrated.
Hydrating Body Lotion ($28): A nutrient-infused body lotion with notes of sparkling lemon zest, jasmine, and cashmere wood. It hydrates up to 24 hours with a fresh, non-greasy feel while nourishing and softening for a healthy, renewed glow.
Hydrating Hand Cream ($20): A fast-absorbing hand cream with notes of sparkling lemon zest, jasmine, and cashmere wood. It hydrates for up to 16 hours while softening skin with a fresh, non-greasy feel.
Stop & Soothe Aromatherapy Pen ($20): A weightless, fast-absorbing aromatherapy gel with a soothing peppermint and lavender scent to help you relax and refresh the senses on the spot.
Reflecting on the ethos of her brand, Selena shared on Instagram, "I’ve always believed self-comfort is feeling good in your own skin. No pressure for perfect self-care regimens that often feel like an endless cycle of self-improvement; it’s the tiny moments of comfort that go a long way—and look different for each of us." Further adding, "To me, being rare is about being comfortable with who you are. It's about accepting and loving yourself, and being present for yourself, so you can be there for the ones you love."
The Comfort Line is available on RareBeauty.com starting December 19.
Integral to Rare Beauty is the Rare Impact Fund, a nonprofit initiative with an ambitious goal to raise $100 million over the next decade to support mental health education and services, especially for underserved communities. This fund represents a significant commitment to addressing mental health issues, aiming to provide resources and support to those in need. The Rare Impact Fund sets a precedent in the beauty industry, intertwining commercial success with philanthropic efforts. Gomez's approach through Rare Beauty and the Rare Impact Fund reflects a deep understanding of the interplay between self-image, beauty standards, and mental health, making a meaningful contribution to the conversation and action around these issues. Through these initiatives, Gomez is not only redefining beauty standards but also fostering a more inclusive and supportive environment for mental health discourse.
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