Anderson .Paak’s ‘Come Down’ Goes Platinum with Over a Million Copies Sold

Anderson .Paak's Come Down, released on January 10, 2016, as part of his critically acclaimed album Malibu, was certified Platinum by the RIAA. The single, known for its infectious funk groove and high-energy delivery, became a standout track in Paak’s discography, further establishing his unique blend of R&B, hip-hop, and funk. The certification recognizes over 1 million units sold or equivalent streams in the U.S., demonstrating the song’s enduring popularity over the years.

"Come Down" was produced by Hi-Tek, a producer known for his work blending hip-hop with soul and jazz elements. The track's success was bolstered by its prominent bassline and powerful, rhythmic vocals, making it a crowd favorite during live performances.

In its lyrics, Paak reflects on personal struggles while maintaining an air of celebration, turning adversity into energy that fuels the track’s danceable rhythm.

The music video, released later in 2016, has accumulated over 26 million views on YouTube, enhancing the song's visual appeal. Directed with a party-like atmosphere in mind, Paak takes inspiration from Ernie Barnes' iconic Sugar Shack painting, translating its vibrant depiction of African American life into the video's energetic setting​.

"Come Down" also found broader success through its use in commercials and TV placements, such as a 2017 Google Pixel ad, which helped introduce the track to wider audiences. Paak’s live performances, including at the 2016 BET Awards and NPR’s Tiny Desk Concert, played a significant role in the track’s popularity, making it a pivotal moment in his career​.

Paak’s background is rooted in his eclectic upbringing and musical influences. Born Brandon Paak Anderson in Oxnard, California, he broke into the industry with a series of projects before gaining widespread recognition with Venice (2014) and Malibu (2016). His fusion of genres—soul, funk, hip-hop, and R&B—was influenced by artists such as Stevie Wonder, Prince, and Dr. Dre, the latter of whom mentored him after featuring Paak on his Compton album. Since then, Anderson .Paak has continued to evolve as a musician and performer, culminating in various collaborations, including his Grammy-winning project with Bruno Mars as part of Silk Sonic​