Ariana Grande Shares Behind-the-Scenes Footage of 'Yes, And?'

Ariana Grande's latest single "Yes, And?" released on January 12, 2024, under Republic Records, has swiftly become a defining moment in her career. "Yes, And?", Grande's first solo release since her 2020 album "Positions," has already set new records, heralding a fresh chapter for the pop icon.

The single and its accompanying music video, infused with a late-80s vibe reminiscent of Madonna's "Vogue," showcase Grande's distinct style. Its lyrics, emphasizing self-empowerment, are punctuated by the phrase "Yes, And?" challenging listeners to reflect on their perceptions of her life. The music video, directed by Christian Breslauer, is a visual spectacle, with Grande's attire and style echoing Janet Jackson and Paula Abdul, particularly drawing inspiration from Abdul’s "Cold Hearted" video.

In terms of streaming success, "Yes, And?" has made a remarkable impact. On Spotify, it amassed 22,596,270 streams, marking it as Grande's most successful release to date. The single's Genius.com page attracted 919,330 views, Pandora reported 469,000 streams, and the music video on YouTube surpassed 9,000,000 views, as of January 14.

Grande's response to this success was heartfelt. On January 13, she took to Instagram to express her gratitude: "thank you for the overwhelming amount of love and for dancing along my heart is so full and I’m so moved love you all so so so much." In a consecutive post Ariana shared a music video snippet and behind-the-scenes content, including a dancing rehearsal, images from the music video shoot, as well as reaction video from close family and friends. Her brother, Frankie Grande, commented, "I am so proud of you. So honored to be your brother. So emotional! 🥹🥹 LOVED that moment when we showed the boys the video! Just… pure joy! So happy I snuck that video hehe! 😜"

Further adding to the excitement, on January 14, Grande released another behind-the-scenes video from the studio, highlighting her involvement in the production of "Yes, And?" This level of engagement in the creation process underscores the single's significance as both a personal and artistic milestone.

As for Grande's upcoming album, rumored to be titled "Eternal Sunshine," details are gradually emerging. The album's title, speculated to be a reference to the film "Eternal Sunshine of the Spotless Mind," hints at a deeply introspective theme. Grande began teasing AG7, her seventh studio album, in December 2023, with studio photos and videos. The promotion for the album started with a revamp of her Sweetener Instagram account, now dedicated to AG7 updates.

Collaboration details for "Eternal Sunshine" are still under wraps. However, Grande's work with long-term producer Max Martin and producer Ilya on 'Yes, And?' suggests a continuation of their successful partnership. The tracklist remains unconfirmed, but fans speculate about a song titled 'Attention', linked to Grande's social media activity.

Watch Ariana Grande's - yes, and? official music video: