Blackpink's Jennie Launches Odd Atelier Label in 2024

As the new year approaches, BLACKPINK's Jennie is set to embark on an exciting venture with her newly established company and label, Odd Atelier (OA). The announcement was made via Instagram this Sunday.

"Hi, this is Jennie. This year was filled with many accomplishments, and I'm so thankful for all the love I've received," the singer reflected in her heartfelt Instagram Story post. "I'm also excited about what's to come, as I start my solo journey in 2024 with my newly established company, Odd Atelier (OA). Please show lots of love for my new start with OA and of course BLACKPINK. Thank you."

Her story featured a series of captivating photos, which also graced the Instagram page of Odd Atelier. The black-and-white photos feature the artist alone in two shots, and in one, she shows off the curvy company logo on sweatshirts worn by several people. "OA, which stands for Odd Atelier, is a space that aims to create new things that attract attention in a different way from what is usual or expected," Jennie described her new company. "It is a label founded by artist Jennie in November 2023."

In October, Jennie released her first solo song in five years, "You & Me." It followed her debut solo single, aptly titled "Solo."

While Jennie didn’t share further details on what may be coming up from the label and company and when, fans, affectionately known as Blinks, can look forward to seeing Jennie alongside her group mates Rosé, Jisoo, and Lisa in a virtual concert scheduled for December 26. BLACKPINK: A VR Encore premieres at 5 p.m. PT via Meta Horizon Worlds. It will feature the finale performance of their massive Born Pink world tour in Seoul, South Korea at the Gocheok Sky Dome.