Lady Gaga reaches a new milestone on Spotify, fueled by her hit collaboration with Bruno Mars and viral resurgence on social media.
Lady Gaga has achieved a significant milestone by surpassing 70 million monthly listeners on Spotify, reaching 70.6 million as of August 26, 2024, for the first time in her career. This impressive number places her at the 17th spot on the list of top 20 most-streamed artists on the platform. Notably, she has overtaken Travis Scott, who currently has slightly fewer monthly listeners. Meanwhile, her newest collaborator, Bruno Mars, is sitting comfortably at the 5th spot with 85.7 million monthly listeners, highlighting the immense popularity of both artists.
A significant contributor to this surge in listeners is her recent collaboration with Bruno Mars on the single "Die With A Smile," released on August 16, 2024. This collaboration was highly anticipated, marking the first time Lady Gaga and Mars have worked together. Both artists have expressed deep respect and admiration for each other's work, and this partnership has proven to be a powerful combination, attracting listeners from both of their fanbases. The track didn’t just capture the attention of fans worldwide—it also managed to top Spotify’s global charts for a day, pulling in a remarkable 8,176,933 streams on August 25, 2024. "Die With A Smile" is a soulful ballad that highlights the best of both artists: Gaga’s powerful voice and Mars’ smooth, effortlessly charismatic delivery. The music video further enhances the track’s impact. Shot with a vintage aesthetic, it features Gaga and Mars in a moody, intimate setting, both dressed in matching denim and red outfits. The video captures a sense of nostalgia, with the artists performing together in a dimly lit room, creating an atmosphere that perfectly complements the song's emotional depth.
Beyond the success of her latest single, Gaga's music has also experienced a resurgence on platforms like TikTok. For instance, her 2011 track "Bloody Mary" gained new life after fans started using it in edits related to the Netflix series Wednesday. This unexpected revival has helped keep her older tracks in the spotlight while demonstrating her enduring appeal across different generations of fans, contributing to her growing listener base.
Moreover, the excitement surrounding Lady Gaga’s forthcoming seventh studio album has kept her fan base highly engaged. Gaga has been teasing new music for several weeks, fueling speculation and anticipation among her followers. While LG7 was initially rumored to be released in August, Lady Gaga has yet to announce the album title or the official release date.
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