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Creeper Phatty

Rihanna Unveils New Fenty x Puma 'Creeper Phatty' Collection with Playful Back-to-School Campaign

Portrait of Rihanna hiding behind 'Riri's Book' in PumaxFenty campaign in support of new Creeper Phatty Shoes collaboration
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July 11, 2024

Rihanna channels a playful schoolgirl look in her new Fenty x Puma "Creeper Phatty" campaign.

Rihanna has unveiled a new collaboration between her Fenty brand and Puma, introducing the "Creeper Phatty" shoes. This limited collection is now available on the official Puma website.

In the campaign, Rihanna adopts a playful "back to school" theme, captured in a series of striking images. She is seen wearing an oversized white dress shirt with a bold red tie cut in half, complemented by messy ponytails and girly bows, all while holding a bejeweled "RIRI'S BOOK".

Another set of images shows Rihanna in a white shirt, long black skirt, and an oversized tie and bow, reminiscent of Sia's signature style, showcasing the new Fenty x Puma sneakers.

The "Creeper Phatty In Session" collection includes shoes for kids, big kids, men, and women, priced at $75, $100, and $120 respectively. All models are available in two colors: red and black​. The collaboration brings back the iconic Creeper silhouette, first launched in 2015, with an updated, more exaggerated design.

For more details and to shop the collection, visit the official Puma website.

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