What is Service95? A dive into Dua Lipa's Weekly Newsletter

Service-95, established by Dua Lipa in February 2022, has quickly risen to prominence in the digital media sector. Unlike many celebrity-driven platforms that limit their scope to specific niches, Service-95 offers a wide array of content that spans from fashion and arts to social justice and global issues.

The podcast "Dua Lipa: At Your Service" has been a foundational element of the platform. This series goes beyond the realm of casual celebrity interviews to provide in-depth conversations with a diverse range of experts. For instance, a recent episode featured a discussion with Edward Enninful, the editor-in-chief of British Vogue, on the intersection of fashion and activism. Another episode had Elton John discussing his AIDS foundation and the importance of social justice in today's world. The list of the podcast guests include: BLACKPINK’s Jennie Kim, Billie Eilish, Troye Sivan, Pen Badgley, and more (we listed all episodes up to date here). These conversations serve as a catalyst for listeners to engage in meaningful dialogues and deepen their understanding of various subjects.

The weekly newsletter, another cornerstone of Service-95, has garnered a dedicated following. Each issue not only includes a personal note from Dua Lipa but also features a curated selection of articles that tackle a broad spectrum of topics. For example, a recent issue included an article by a climate activist discussing sustainable fashion, while another featured a piece by a journalist covering the ongoing refugee crisis. The newsletter aims to be a robust editorial platform that introduces its audience to a plethora of perspectives and ideas.

Further, there is a book club - another essential feature of Service-95. Each month, the club highlights a new book selection, complete with discussion guides and interviews with the authors. For instance, a recent selection was "The Vanishing Half" by Brit Bennett, a novel that explores the complexities of racial identity in America. The book club serves as a forum for intellectual engagement, encouraging readers to delve deeper into various subjects and fostering a community interested in a wide range of topics.

What distinguishes Service-95 from other celebrity-led platforms is its steadfast commitment to quality journalism. The platform offers a balanced mix of hard news and cultural commentary, providing its readers with intellectually stimulating and engaging content. For instance, the newsletter has featured investigative pieces on social issues, op-eds on current events, and in-depth profiles of notable figures in various fields.

One of the platform's standout features is its ability to balance Dua Lipa's own voice with a broader range of editorial content. While each newsletter does include a personal note from Dua Lipa, it also features contributions from a variety of writers and experts. This ensures that Service-95 is not just an extension of Dua Lipa's personal brand but a comprehensive editorial outlet that offers a diverse array of voices and perspectives. Service-95 serves as a prime example of how a celebrity-led platform can offer substantive value. With its focus on quality, diversity, and intellectual depth, it provides a varied range of content that appeals to a global audience. The platform aims to do more than just entertain; it seeks to inform, challenge, and inspire its audience, fulfilling a vital role in today's digital era.