Alex Ponce, born on July 23, 1998, in Cuenca, Ecuador, has quickly risen to prominence in the Latin pop music scene. Ponce's early exposure to music and his passion for various instruments laid the foundation for his diverse musical talent. Mastering seven instruments, Ponce's versatility has significantly contributed to his unique sound and performance style.
Ponce first gained widespread attention with his debut single "Distancia" in March 2020, which led to a significant following on platforms like Spotify, where he amassed over 525,000 monthly listeners. This success caught the attention of NEON16, an influential independent record label founded by Lex Borrero and iconic producer Tainy, with whom Ponce signed shortly after.
In March 2023, Ponce released his debut album "Ser Humano." This concept album, exploring the stages of a romantic relationship, includes hits like "Locos de amor," "Si tú te vas," "Descomplicados," "Quédate" featuring Thyago, and "Plan." The album's success was underscored by its impressive streaming numbers, surpassing 70 million plays on Spotify.
In July 2023, Ponce released "Traición," a single that blends electronic and alternative pop elements. The song's lyrics delve into themes of betrayal and heartbreak, reflecting Ponce's ability to capture complex emotions through his music. The accompanying music video further enhances the song's narrative, depicting the turmoil of a relationship marred by infidelity.
Ponce's live performances are a testament to his growing popularity and his ability to connect with audiences. His "Daría Todo" tour, named after one of his popular tracks, includes several notable dates in 2024, including performances in Puebla, Guadalajara, Santiago de Querétaro, Cuenca, and Guayaquil. These performances highlight Ponce's reach and the widespread anticipation for his music across Latin America.
Ponce's artistic journey is marked by his dedication to creating music that resonates with listeners on a deep emotional level. His ability to blend different genres and his prowess as a multi-instrumentalist have set him apart in the competitive music industry. With ongoing projects and upcoming tours, Alex Ponce continues to solidify his place as a significant figure in contemporary Latin music.
This week's New Music Friday includes releases from Bad Bunny, Offset, Troye Sivan, Boygenius, L'Rain, Alex Ponce, Lolahol, Jasiel Nuñez, DannyLux, Blink-182, Tainy, J Balvin, Young Miko, Jowell & Randy, GALEANA, Sofía Reyes, Beéle, and Ivan Cornejo.
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