Plush Sanches

Early Life and Background

Plush Sanches, born Jerry H. Strong III on September 30, 2000, is an American rapper, producer, songwriter, and audio engineer from Atlanta, Georgia. Growing up in Atlanta's culturally rich Vine City neighborhood (Zone One district), Sanches was immersed from an early age in the city's diverse musical environment. Inspired by the local atmosphere, from street musicians to the live acts he witnessed around the city, he began his musical journey at just 12 years old by experimenting with beat-making and production. His early experiments and community encouragement laid the foundation for a career defined by versatility and innovation.

Musical Influences and Style

Plush Sanches’ music seamlessly blends contemporary hip-hop with introspective lyrics, often reflecting the complexities of urban life. His eclectic musical taste is evident in his influences, citing impactful albums such as Lil Wayne’s I Am Not a Human Being II, Ray Charles' Genius Loves Company, and his own conceptual project, N.A.S.A.. Sanches emphasizes both lyrical depth and sonic innovation, a dual priority evident in tracks like "Sozin," named after Fire Lord Sozin from the animated series "Avatar: The Last Airbender," which showcases both thematic depth and global musical influences.

Career Highlights and Discography

Sanches first gained broader recognition through unconventional channels, achieving initial success through music licensing platforms and ReverbNation. He has publicly reflected on this experience as "shocking and eye-opening," acknowledging the importance of digital distribution in his career trajectory.

In 2024, Plush Sanches released several notable singles, including:

• "Extortion"
• "Hitting Harder"
• "Internal Flame"
• "Sozin"
• "Smooches" (featuring DonTarzan)
• "WTF"
• "Risky"

Another pivotal moment in Sanches’ career was receiving mentorship from renowned music executive Cortez Bryant, known for his work with high-profile artists like Lil Wayne and Drake. Bryant’s guidance provided Sanches with critical industry knowledge, shaping his strategic approach to music and professional growth.

Creative Process and Artistic Vision

Plush Sanches actively fulfills multiple roles as a songwriter, rapper, producer, and engineer, viewing these disciplines as interconnected elements of his artistry. He describes them as “different characters in a Sims game,” emphasizing his adaptability and dynamic approach to creativity.

His studio sessions vary widely; some are meticulously structured, especially when creating stock music tracks, while others are spontaneous, improvisational, and driven by creative impulse. He acknowledges both approaches have yielded memorable tracks, demonstrating his flexibility and openness in the creative process.

Future Projects

Looking toward the future, Plush Sanches has an ambitious schedule planned for 2025, preparing to release six singles, including the highly anticipated track "City March." Additionally, he plans to expand his presence into broader entertainment avenues, including collaborations, live shows, podcasts, and potential television projects.

Through innovation, authenticity, and dedication to his craft, Plush Sanches continues to carve a unique path within Atlanta’s influential hip-hop community, embracing new opportunities while remaining firmly rooted in his musical heritage.