Peso Pluma

Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a prominent figure in the Mexican music scene, born on June 15, 1999, in Zapopan, Jalisco, Mexico. His musical journey, marked by a fusion of Regional Mexican, corridos tumbados, Latin urban, reggaeton, and Latin trap genres, has positioned him as a significant contributor to the revival of corridos. His distinct style, characterized by the integration of Sinaloa-style sierreño corridos with elements of Latin hip hop and reggaeton, has earned him widespread acclaim and the title of the most streamed artist in Mexico.

Peso Pluma's early life in Guadalajara was pivotal in shaping his musical career. He began playing the guitar at age 15, learning through YouTube videos. Songwriting became a therapeutic outlet for him, allowing him to express his feelings and improve his craft over time. His initial foray into the music industry involved collaborations with his cousin, Roberto "Tito" Laija Garcia, leading to the release of two live albums in 2020. His debut studio album, "Ah y Qué?", featured collaborations with various artists and marked the beginning of his professional journey.

Peso Pluma's breakthrough came with the release of "El Belicón" in 2022, a collaboration with Raul Vega. The song's viral success on platforms like TikTok and YouTube propelled him into the limelight. His extended play "Sembrando" and subsequent collaborations, including the controversial "Siempre Pendientes" with Luis R Conriquez, further solidified his position in the music industry. His collaboration with Natanael Cano on "AMG" and "PRC" became massive hits, particularly on TikTok, leading to chart success on the Billboard Hot 100.

2023 marked a year of significant achievements and controversies for Peso Pluma. His collaboration with Eslabon Armado on "Ella Baila Sola" became the first regional Mexican song to reach the top 10 of the Billboard Hot 100. However, his music, often intertwined with themes of narcoculture, has attracted criticism and controversy. For instance, his performance of "Siempre Pendientes" at the 8 Music Fest in Culiacán, which included a projection of El Chapo, was met with backlash and legal scrutiny.

Peso Pluma's impact on the music industry is notable, particularly in the revival and popularization of corridos tumbados. His crossover appeal and unique blend of musical styles have earned him a significant following, both in Mexico and internationally. His achievements include multiple Platinum Latin certifications by the RIAA, while "Génesis," peaked at number 3 on the Billboard 200 charts.